Are fake reviews still a thing?

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Are fake reviews still a thing?
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I noticed two games I was browsing today...

http://store.steampowered.com/app/683530/FreeFly_Burning/
http://store.steampowered.com/app/654490/Fable_Rush/

They both have in common:
- most of the reviews are positive (I don't know about FreeFly which doesn't sound like a great game concept from its video, but I can vouch for Fable Rush being an absolute shit game, I just finished it in under an hour...),
- most of those reviews are 3-4 lines,
- most of those reviews are from people with less than 100 games in their library,
- most of their playtimes are similar, usually under 2 hours.

This smells like review bots to me... Maybe with keys no longer being taken into account for the final score, the devs now issue -99% coupons or something (I don't know if the maximum is -90%), and buy through bots... Or maybe they give -90% coupons, reviewers buy the game, then the dev sends them paypal money equivalent to the price they paid, meaning the dev 'only' loses 3% of the game's price (i.e. Valve's share.)

I couldn't find a link to report suspicious reviews to Valve, so I guess I made this topic to clear my doubts. :P

/u/humpaaa

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[Lestrades.com] Nao 尚

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